We invite organisations to collaborate with the SAG, Australia’s leading education charity for family history, to connect with an engaged, curious, and loyal community of researchers, learners, and storytellers.  

EVENT SPONSORSHIP & PARTICIPATION

Annual In-Person Conference (Sydney) 

• Sponsor our flagship conference (200+ attendees)  

• Brand visibility across marketing, program, and on-site signage  

• Opportunity to provide a keynote speaker or panel participant  

• Exhibition table or activation space  

Online Conferences & Masterclasses 

• Sponsor themed virtual conferences (e.g. migration, DNA, convicts)  

• Short sponsor address or video included in program  

• Logo placement and acknowledgement in recordings  

Knowledge Nights (Bi-monthly Online Series) 

• Guest presentation or case study (10–15 mins)  

• Showcase tools, services, or research applications  

• Direct engagement with a live, national audience  

Your Events & Media Channels 

The Society can also provide access to expert commentators, panellists or interviewees for your activities. 

CORPORATE MEMBERSHIP & WORKFORCE DEVELOPMENT

• Corporate Membership packages 

• Access to structured learning pathways (e.g. research methods, DNA, digital skills)  

• Group course enrolments & structured learning pathways (e.g. research methods, DNA, digital skills)  

• Certificates of participation for staff development records  

• Custom-designed workshops aligned to your organisation’s needs  

• Delivery formats: in-person, online, or hybrid  

 

EDUCATION & CONTENT COLLABORATION 

Course Sponsorship or Co-Development 

• Sponsor existing courses (e.g. DNA, research methods, digital skills)  

• Collaborate on new content aligned to your expertise  

• Present practical insights, tools, or research innovations  

Descent Magazine & Content Features 

• Advertorials or sponsored articles in Descent  

• Case studies demonstrating your services in action  

• Access to a highly targeted readership of family historians  

COMMUNITY ENGAGEMENT & BRAND VISIBILITY 

Member Offers & Benefits 

• Provide exclusive discounts or trials to SAG members  

• Feature in member newsletters and website promotions  

Social Media & Digital Promotion 

• Sponsored posts across SAG’s growing digital audience (10,000+ followers)  

• Campaign collaborations aligned with events or themes  

Exhibitions & Outreach Events 

• Join SAG at community events, expos, and festivals  

• Co-branded presence at key outreach activities  

 

COLLECTIONS, TECHNOLOGY & INNOVATION PARTNERSHIPS 

Digitisation & Technology Partnerships 

• Support digitisation of historical collections  

• Collaborate on tools, platforms, or access initiatives  

• Demonstrate innovation in preserving and accessing history  

Library & Research Centre Support 

• Sponsor spaces, resources, or equipment  

• Recognition within SAG’s Sydney CBD Family History Research Centre & Library 

 

STRATEGIC & PHILANTHROPIC PARTNERSHIPS

Major Sponsorships & Naming Rights 

• Naming opportunities for programs, lecture series, or awards  

Research & Social Impact Projects 

• Support initiatives that preserve and share Australian stories  

• Partner on community or underrepresented history projects  

Corporate Social Responsibility Alignment 

• Align with education, heritage, and community impact outcomes  

• Demonstrate commitment to cultural preservation and lifelong learning  

 

TALENT, EXPERTISE & PROFESSIONAL ENGAGEMENT 

Expert Speakers & Ambassadors 

• Provide subject matter experts for panels, interviews, or workshops  

• Engage with a knowledgeable and passionate audience  

Professional Development & Staff Engagement 

• Offer SAG courses or experiences as staff development opportunities  

• Encourage employees to explore their own family histories 

ONLINE GENEALOGY DATABASES

The Society of Australian Genealogists is committed to providing education and training in genealogy and family history. A key aspect of our offerings includes introducing and providing instruction on a range of platforms, databases, and tools available in genealogy research.

However, we do not endorse specific platforms or providers, nor are we responsible for their content or the conduct of their organisation. Our role is to inform members, enabling them to make decisions based on their own research needs and goals. We also encourage members to review the terms and conditions when subscribing to or using any platform.

While the Society has commercial agreements and partnership arrangements with some organisations as part of our services, we urge members to explore various options to find the best tools for their unique research needs.